Transforming user experiences
• delivering innovative, usable, and successful digital products.
Observe/Empathise
First StepTo drive meaningful outcomes for our users, we must first gain a deep understanding of the challenges they face.
Reflect
Second StepComing together to reflect on our observations helps us synthesize and analyze findings, building a more nuanced understanding of our users across the team.
Make
Third StepRapid sketching, low-fidelity prototyping, and storyboarding, allow me to simulate ideas and test hypotheses quickly and cheaply.
Test
Fourth StepDiscover whether the solution really would solve the users problems uncovered during the empathise stage. If not reiterate.
Realizing the possibilities for a product or service
I'm an accomplished user experience designer with meaningful contributions in digital product design. Lucky to have been a part of great global collaborative teams, designing holistic solutions with positive impact on the business and its customers; advocating for the user throughout the organization.
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What I do best
Enterprise product design
I try to clarify and simplify complex problems with large data sets and intricate workflows by understanding what is really necessary; then, I look to simplify each step in the whole UX Design process.Interactive design
From ambient animation to motion graphics, animation engages the user and brings a new dimension to components in inclusive design.
Branding
I strive for a strong consistent brand image, whether it is an established or new brand – in either case, brand recognition can add to user confidence.Inclusive design
For a design to be inclusive, it needs to meet most of required accessibility criteria in addition to best usability practices. As this varies across continents, it involes constant learning.Development follow-through
Documenting and illustrating component instances and variables is necessary, so that every developer and engineer can clearly understand the intended design.