MY ROLE: Principal UX/UI Product Designer, Art Director
The mobile app: After extensive research on financial mobile applications, I found that there was no comparable application. Thus, I became an advocate for developing a mobile version of the key application. Working closely with the product/division manager to refine and modify content, I provided visual mockups for envisioning creating a mobile application with limited content, and used jQuery to produce a working prototype for IOS and Android.
As the in-house Art Director I created all marketing materials, ads, email blasts, and sales collateral – from concept through production with complete graphics and assets. For presentations and pitches, I provided mockups and demos; for all web applications and new products, I directed and created UX UI design, branding, icons, mockups, prototypes, demos, stylesheets, and all assets for existing and new products.
RESULTS: Best of class Enterprise Applications
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