With research we can find the things which users actually need, and distinguish the 'why' from 'what'.
Designing with the user in mind helps create inclusive, targeted design
Reviewing either prototypes or a MVP with the users helps create products people love
During my 2 decades of design for top corporations, my successes have ranged from establishing brand identity to complex digital products, responsive websites and SaaS applications. I have clarified large data sets and intricate workflows using a deep knowledge of HCD and creative thinking.
I'm interested in continuing to design innovative, transformative digital experiences – and remain committed to learning new technologies and doing everything possible to help create best of class design solutions with engaging user experiences.
Research to taylor designs to individual user needs
Identifying critical user flows and gathering insights from testing
Encompassing diverse user intentions and behaviors for personalized inclusive experiences.